November 21, 2016

Brands Augmented Reality Faces


Brands Inspire

Magic Experiences combining Customers’ Faces and Brands in Augmented Reality is powerful. Your audience becomes Actor of a video Ad unit carrying your Brand and shares it in Social Media. The Marketer’s dream: a viral message propagated at no cost.

telechargementFace TrackingTacobell and Gatorade pioneered the format with Snapchat and paid 1 M $ to run an effect for just one day.

MoodMe offers Brands a much $weeter deal:

  • You choose the Audience: as many Apps you want, where your preferred target audience is present. NB: it is not always about marketing to Snap millenials.
  • Work with Your Agency.
  • Tailor – made support.
  • 100+ Custom effects.
  • 365 days / year.
  • Low price (10 – 100 K$ / year) based on actual audience measurements.

Aren’t Brands Cool enough to bring conversations to their properties rather than on someone else’s property for 1000 times the price?

Snapchat is cashing in on its surreal selfies. Marketers are signing up for Snapchat’s Lenses who add colorful filters to selfies. Lenses change regularly, keeping users coming back every day. Brands pay Snapchat to create sponsored filters that appear in the same section of the App for one day. The Peanuts Movie campaign reportedly cost $750,000 for 24 hours on Halloween.

MoodMe gives advertisers and marketers opportunities to create innovative and engaging campaigns that integrate the digital world into the real world.

Augmented Reality is now so popular with a wide range of consumers. It is not only children, tech-savvy millennials & baby boomers: anyone owning a smartphone.

Three-Dimensional Thinking

On display networks, ads are shown in a two-dimensional interface. However, AR opens up a wide new range of possibilities in the third dimension. Where viewers could once only see ads directly ahead of them, they will now be able to see display ads in their peripheral vision. AR also allows for more detailed ads.

AR is a new Storytelling Medium

Marketers are all telling stories. AR gives you an immersive platform to tell a story directing people to deep content, gamified features. These stories bring consumers into experiences. While we are trying to assess the ROI of AR, we connect it with the brand story and our owned properties, to show value through engagement and brand affinity.