Brands need to create Magic Experiences to remain meaningful.
Brand Augmented Reality Marketing with MoodMe combines User Generated Content (video of users’ faces) & Branded Content (your brand or product) to create a Magic Experience.
Your audience becomes Actor, Co – Creator, of a video clip, a commercial carrying your Brand, and shares it in Social Media. More eyes exposed to Your Brand at no cost.
Brands such as Tacobell and Gatorade have made nice campaigns with Snapchat… and paid X M$/day (prices subject to change after the IPO & Wall Street Quarterly demands to have JUST ONE Lens Live for ONE DAY within Snapchat (therefore visible by their X00 M users).
MoodMe offers Brands a much better deal:
- Many Effects (Lenses), Custom Made by your Agency with our help.
- LIVE 365 days/year.
- In any number of Apps you want.
- For a VERY SMALL fraction of that budget, tied to the number of eyeballs.
As you know, Brands: You Are Cool. You are a Top Brand.
Spend wisely by bringing Magic to Your online properties and those you Sponsor, not on someone else’s property for 1000 times the price.
As described in AdWeek in 2016, Snapchat is cashing in on its surreal selfies. Many marketers signed for Snapchat’s bespoke filters. Lenses, which add colorful filters to selfies—zombie faces—are wildly popular with users, namely millennials. Lenses change regularly, keeping users coming back every day. And since last fall, brands can pay Snapchat to create sponsored filters that appear in the same section of the app for one day at a time.
Adweek recently tracked Snapchat’s sponsored lenses to see which brands are buying the pricey ads.
The Peanuts Movie campaign reportedly cost $750,000 for 24 hours on Halloween.