April 4, 2017

ATT FinalFour NCAA Basketball

ATT Final Four GirlFinal Four ATT fan mask user registration1MoodMe created a complete Face Augmented experience sponsored by AT&T and LG in partnership with MKTG as overall Agency and LookListen.

It was an amazing success as fans registered by the thousand, using LG tablets deployed at the Venue in Phoenix, AZ. Fans created selfies with the face paints and masks, cheering for their basketball Stars and shared them via email, social media and on the Web.

ATT published the Fan Zone Wall, an animation of the several thousands of fans who created their Video Augmented Reality Selfie powered by MoodMe Face AR SDK. The Fan Wall is still live in December, 8 months after the Final Four 2017).