August 25, 2016

Augmented Reality Pharma


Augmented Reality Pharma Applications

facial tracking

Pharmaceutical Challenges

MoodMe worked with a Fortune 500 Pharmaceutical company and its digital Agency to deliver a powerful Educational application for Patients. The Application consists in creative usage of Face Augmented Reality to show patients’ faces, the symptoms and furthermore the cure in a powerfull engaging experience.

As an additional benefit, the App is a rather powerfull tool for Brand Marketing, using product placement in creative 3D Augmented Reality animations.

MoodMe Face Augmented Reality effects is used by Pharmaceutical companies to help Doctors educate patients about allergies and how to use their product, an anti-allergy spray, safely.

The End Customer is a Giant Pharmaceutical Corporation, Fortune 500.

The Product is a Block buster anti – allergic spray for nose. Target user: kids & their Doctors.

Problems

Kids are reluctant to do a spray injection into their nose. Indeed, kids are often afraid it might hurt or bring an ice-cold feeling.

“How To” text – only notices are too complicated for Kids. Furthermore, which Parent has the time or rather the patience to read them?

Opportunity

Educational Application and positioning the Company as digital innovators with Brand Marketing.

Solution

The Augmented Reality Pharma Application delivers video selfies of Patient’s Faces with semi – transparent effect of their nose. The sophisticated yet easy to understand computer graphics animations simulated the inside of the sinus clotted by a substance and allergens floating around represented by rather funny little monsters.

3D animation of a Spray injection with hand pushing the button.

The nose is cleared, substance blown away in smoke!

Benefits for Patient: fun, easy to understand, personal, reassuring.

Augmented Reality is a 120 B$ Market which goes way beyond chasing Pokémons!

Patients can describe their symptoms better through augmented reality.

As discussed in Scientific Litterature, Patients often struggle when they need to describe their symptoms to their Doctors accurately. People may overreact a medical situation or belittle the problem.

Augmented Reality might be the answer for patient education. Using Apps with effects based on Face Augmented Reality, Doctors can show simulation of the face of a patient suffering from a specific condition.

Such Augmented Reality Pharma Apps demonstrate the impact of a medical condition. Therefore, they help patients understand their symptoms and their actual medical state. If patients can experience the long-term effects of their lifestyle on their health, it could motivate people to make positive changes.