Inside the Gucci × MoodMe collaboration
Gucci needed to elevate their mobile CX with virtual try-on for high-end eyewear — letting customers preview frames on their own face directly inside the brand app. Building this in-house would have cost hundreds of thousands in R&D and consulting.
MoodMe integrated its proprietary Face AR SDK with precision face tracking directly into Gucci's brand app. Because MoodMe owned the IP, Gucci skipped the in-house build entirely — saving hundreds of thousands of dollars in R&D — and shipped a polished, on-brand AR try-on experience for their eyewear catalog.
What happens when personalization meets your users and your products?
Across retail, revenue increases when product recommendations match real human needs. MoodMe's ethical Emotion AI — including emotion, age, and gender detection — surfaces the right product for the right shopper, in the right moment.
Photorealistic AR Rendering
3D eyewear models rendered in real time with crisp shapes, accurate proportions, and clean colors.
Precision Face Tracking
High-fidelity, frame-by-frame tracking keeps the digital frames locked to the user as they move.
Native Brand-App Integration
Embedded directly inside Gucci's iOS & Android app, tuned to their eyewear catalog and brand standards.
Analytics tied directly to ecommerce — with privacy that meets luxury standards.
One ethical Emotion AI, every retail surface.
Looking beyond this collaboration, the surfaces below show where MoodMe's real-time, ethical Emotion AI extends across the wider retail industry — from store shelves to digital signage, kiosks, and connected commerce.
Explore MoodMe for Retail →Our project with Gucci, impacting over 4 million people, set the stage for MoodMe as a serious player in the retail industry — offering insights with compliance and privacy at a global level. Other luxury brands followed, drawn by the power of MoodMe's ethical Face AI.
A landmark engagement that powered virtual try-on across Gucci's iOS & Android brand app — and helped define MoodMe's playbook for retail Face AI.
