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MoodMe Face Augmented Reality experience enables a fully realistic virtual try on of Gucci Eyewear, and is integrated in the Gucci mobile application. The app features 3D models of their glasses applied to the user’s face in real time with all the textures & colors incorporated into the design. Users have the option to share video selfies to their social media or buy the sunglasses in one click.
Gucci’s catalogue is created automatically by MoodMe tools which creates glasses for 3D models and includes 2 pictures per model.
The Empathy Mirror is a project that enables individuals to reflect on their own understanding of empathy, experienced through art, design, and technology. The objective is to build a prototype of an asymmetric mirror that will explore how technology can impact one’s perception of themselves. Stanford project team selected MoodMe face recognition & face tracking technology to apply augmented reality effects which simulates aging. MoodMe provided a Windows10 version of its face tracker SDK combined with Unity 3D engine. This product is capable of rendering Augmented Reality effects on a virtual mirror on video or photographs.
MoodMe also developed realistic aging effects for this project conducted at the Center for Design Research, led by Dr. Rieko Yajima and Professor Larry Leifer and supported by funding from the National Academy of Sciences Keck Futures Initiative.
Nissan Assistant Avatar
MoodMe has developed a prototype of a talking Avatar for driver assistance. The concept is a talking Avatar with realistic facial expressions and lip movements in sync with speech. MoodMe’s avatar IP allows for a better interactive experience with users and the concept is available for other automotive companies as well.
Qatar Airways Campaign
MoodMe has worked with FIFA & Qatar Airways during all phases of the Qatar Smiles Campaign: ideation, development, testing, production, going live & analyzing. Using AI Detection, the user’s journey starts with smile and depending on the gender, a personalized jersey is applied. To immerse the user in augmented reality, we have also animated a 3D mobel of the Airbus 350 with the Qatar Airways brand flying in the sky, as well as incorporating the Doha skyline to change from confetti and daylight to fireworks and nighttime. With the a change in the phone orientation, the Doha background changes with the movement a
The user journey starts with a smile, which will prompt the user to create a video selfie and share it to their social media of choice. Once shared, the user will be entered into Qatar’s contest to win an all inclusive trip to Qatar.
FIFA Women's World Cup, France 2019
AR filters empower fans to paint their faces with their country’s flag.
Twenty-four original Augmented Reality experiences, each with a local touch to resonate with the country’s fans.
Selfies were shared > 1.500.000 times on social media by fans before, during, and after the World Cup.
AR experiences were instrumental in the user acquisition campaign of a unique Mobile App created for the WC, generating > 1.3 M downloads.
Users returned an average of 1.4 times to create selfies and share them.
Watch the official teaser of FIFA featuring top football players from most of the 24 participating nations.
Guess by Paul Marciano
MoodMe developed a full-body 3D Avatar for Guess’s virtual look experience. This experiences allows the user to converse with the fashion consultant to try on clothing items.
The 3D model is personalized with the consumer’s own face characteristics: hair style, skin tone, and the user’s facial expressions. The items in the experience include different tops, bottoms, accessories & shoes. This platform is compatible on Unity for Web & Windows and the concept is available for other fashion brands as well.
MoodMe won the Houston Dynamo BBVA Launchpad, the innovation competition of 2019.
MoodMe brings new digital revenues & fan engagement with AR filters that run inside Sports mobile apps & websites.
Watch our winning Pitch and the Award Ceremony during halftime of Houston Dynamo – LA Galaxy!
TheMagic5 goggles are custom fitted swimming goggles where one size shall fit only one.
The fit and feel of the goggles are custom made for each customer using a mobile app designed by MoodMe to do a complete facial scan.
TheMagic5 proprietary fitting technology is applied and their skilled production team takes care of the rest by building the final product for their customer.
GSK’s Flonase & Allergies
MoodMe & the New York Agency, bMuse, has created an educational experience using AR & Face Tracking for GlaxoSmithKline. The use case was for doctors to show children and their patients the educational use of Flonase and the symptoms of allergies.
This creative education campaign engages the user in a fun experience by depicting the allergens as little monsters that can find their way into the patient’s nose. The cure then appears with a spray animation of Flonase (TM) that cleans the patient’s sinus and making the effects of allergies disappear.
AT&T & The Final Four
MoodMe has created a complete Face Augmented experience for AT&T and LG in partnership with MKTG and LookListen.
Through this experience, over 14.000 fans registered using LG tablets deployed at the Phoenix Venue. Fans were able to create selfies with their team’s face paints and masks, cheering for their favorite basketball stars and teams and were able to share those selfies in social media and on AT&T’s Fan Zone Wall, which has generated over 1 million views.
Georgia State University
Professor Sheldon Schiffer, the head of the Creative Media Industries at Georgia State University, teaches game development, animation, acting, screenwriting, and visual effects and is conducting research on video games design and development.
His research focuses on the emotions of video gamers and asks the question, “How can an objective analysis of the emotional journey of video gamers help design better games?” and “What scenes cause stress, boredom, anger, or surprise and delight?”. He also studies the performance of gamers toward the emotional intelligence of animated characters and the game’s animation.
MoodMe has provided the emotion analytic tools for platforms such as Unity3D, Win10, and Web, and access to the Vimotions emotional insights SaaS platform to collect and analyze data.
Nina Ricci Filters
MoodMe has created Snapchat filters for Nina Ricci to promote their Luna Monsters perfume collection to a young audience. Users are able to generate their “Monster” selfie and share them with the #FREETHEMONSTER hastag on Instagram & Facebook. The campaign ran in 2018 from France to Russia, Mexico, Switerland & Chile and drove traffic to eTailers.
MoodMe deployed a Face AR SaaS on PUIG, a Nina Ricci parent company and data center.
Body Worlds Museum
MoodMe has created a complete face Augmented Reality experience for BODY WORLDS in London and Amsterdam. Visitors can use the photo booth at the event to “plastinate” their face into a Body World character and print out a special souvenir.
Visitors were able to keep their souvenir and encouraged them to engage with the exhibit.
Airtime is THE group video chat app: Live message, talk and watch YouTube videos, listen to music on Spotify, share stories & see friends react – together. Airtime uses Face triggers, emotions, AR to create meaningful & innovative experiences.
Airtime is backed by Sean Parker (first Investor in Facebook) & Accel.
Hello.io uses MoodMe multi-face tracking AI software to create avatars and animoji and to animate characters.
Hello.io is Russia’s leading creative digital technologies agency where they deploy real–life experiences in museums, trade shows, and open air exhibition parks. They excel at combining digital and physical products to entertain and educate consumers and activate brands.
If We Tagged (MeetMe)
Dating with a Mask? IfWe allows users to spice up their video chat & profile pictures, allowing users to break the ice.
Users can make your first steps with a Don Juan mask or send a Valentine filter to your new date, and they can chill out & discover the new dating experience enhanced by face augmented reality & emotions detection.
Sanofi Face Filters
MoodMe has developed fun face filters that allows for aging or rejuvenating faces for Sanofi, a well knownpharmaceutical company, to engage consumers and increase brand engagement for the company.
These filters were used in booths at trade shows throughout France.
MoodMe has created Live Portraits (TM) for AS ROMA and is the first Sports Animoji. AS ROMA Players are animated with emotions, wear sports gadgets, and can beshared on social media.
MoodMe and AS Roma, the great “giallo rossi“, has jointly created this fan engagement augmented reality mobile app featuring Players, Sports Legends and User Generated Content.
South China University of Technology
South China University of Technology (SCUT) is a major public research university in China, located in Guangdong. It is a multidisciplinary university focusing on engineering and science.
SCUT uses MoodMe face tracking & AR for research in the future of beauty retail, particularly in cosmetics and hair products.
A user-friendly experience deployed at the robotics & AI exhibition at Technisches Museum Wien. MoodMe created BabyX, a virtual baby who responds to the emotions portrayed by the user. The goal is to demystify the concepts of artificial intelligence.
The European Commission is the executive body of the European Union and the guardian of the Treaties. As such, it was their main goal to ensure that the European citizens are aware and engaged in the European Project.
To enrich the dialogue with the citizen, the European Commission wanted a mobile application to ensure that they engage with younger generations of the European body. Using MoodMe’s AR technology, the European Commision uses mobile apps with Augmented Reality to produced face filters for users.
Cointreau Brand Activation experience deployed Face Augmented Reality effects on Photobooths in cocktails parties all over France. Face filters were inspired by the famous liqueur flavoured with orange skins: orange blossom crown in the hair & orange peels earrings.
Users registered to create their video to then share them in social media with a #Hashtag. For each Video shared, Cointreau committed to plant a tree in Sénégal to fight desertification and help local farmers grow food.
MoodMe & Look Listen has teamed up to create new frontier interactive experiences. Look Listen is a full-service digital marketing agency in Atlanta and Denver that helps brands solve problems and transform ideas into valuable, awesome things. Look Listen has created a Digital Panic Room where visitors must find cues to find the exit, or stay prisoners.
Selfies and interaction drive social media around the world. MoodMe & SelfieYo has partnered to create a unique brand activation solution that combines cutting-edge computer vision technology with SelfieYo’s location-based chat app for iPhone and Android. It allows users to snap photos, vote on selfies, and chat with others in the area
“Working with MoodMe has been a great way for us to augment our team’s skills in computer vision and face tracking, which is obviously critical in the selfie space! We believe the combination of great developer tools from MoodMe with applied brand experiences in SelfieYo is win for everyone,” said Thompson.
Advantal from India has developed Xocizm, a game from Bright Horizon based in Abu Dhabi, using MoodMe’s Face AR technology.
Xocizm reveals your inner demons and shows the menacing spirits that are haunting you and your friends. Once the spirit is revealed, you should be able to see it’s face on yours. You will no longer be the same. The evil spirit must be defeated using the available ancient spells and then prisoned and chained until it’s released again.