“Send us a smile & we send you to Qatar” was the theme of the campaign for the Club World Cup 2019, sponsored by Qatar Airways.
The user journey started with him/her smiling. Immediately, he/she was immersed in a 360° picture of the Doha skyline.
A branded Qatar Airways plane flew in the sky and the user was dressed with a jersey in Augmented Reality, whose shape was based on his/her gender, thanks to MoodMe Gender detector AI.
Fans shared a Selfie on Social Media to participate in a contest and get a chance to win the prize, a trip to Qatar, all expenses, and air ticket paid by Qatar Airways. Read more.