Face AR for
EU Citizen Engagement
Augmented Reality face effects deployed on mobile to connect the European Commission with younger generations — speaking the language of the Snap generation.
The European Commission, as the executive body and guardian of the EU Treaties, has a mission to communicate the European Project to all citizens. But reaching younger generations through traditional channels was proving increasingly difficult — they needed to speak the digital-native language of social media and smartphone experiences.
MoodMe deployed its Face AR SDK to power interactive augmented reality face effects within a mobile app experience. Citizens could transform their selfies with EU-themed face filters — painting the European flag on their faces in real time — and share across social platforms, creating organic viral reach and a new dialogue with the younger electorate.
The EU Snap Generation
MoodMe's real-time face tracking applies the EU flag as a photorealistic face paint effect — complete with the circle of stars — directly on the user's face via their smartphone camera. The experience runs natively on mobile with no lag, creating shareable moments that spread the European message organically.
Technology Stack
MoodMe's Face AR SDK delivered the full pipeline — from face detection to real-time 3D rendering on mobile.
Ready to engage your audience with Face AR?
MoodMe's SDK brings augmented reality to any mobile experience.
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