ai in marketing
| |

How to Operationalize Data and AI Ethics?

What are AI Ethics?

Artificial Intelligence (AI) Ethics are the set of practices that guide the ethical development and deployment of AI solutions. They include creating and maintaining unbiased datasets, utilizing AI solutions in an unbiased and responsible manner, maintaining human oversight over AI implementation, and so much more. Artificial Intelligence is an amazing tool to implement, here’s how to use AI effectively and responsibly.

AI Marketing

The primary use case of AI Marketing is the ability of an AI solution to detect and report on patterns that may not be immediately recognizable to humans. Given a sufficiently clean and unbiased data set, a properly configured solution is often able to find novel interactions in data that a human would never find.

These can include cart analysis to discover items that are frequently—or infrequently—purchased together; usage patterns as use coincides with various demographic data points; and many other use cases. AI helps marketers better understand their customer and refine the customer journey.

Create a marketing plan and toolkit that allows you to reach your customers with better value.

How to Use AI in Marketing

AI should be implemented in marketing in order to solve problems that humans can’t solve. If you have failed to make headway in a problem, or if there is no practical way to implement a proposed solution by human hand, then it may be for you.

You can try approaching a data science or analytics firm, or you can try one of many marketing tools, SaaS products, or SDKs available online.

Create Tools that Your Customers Need

AI tools are impressive, but they are also costly and time intensive to implement. Before going out and getting to work with an AI solution, you should ensure that the solution you want to implement is needed and feasible.

Address Points of Friction

Focus on problems that you have been unable to solve by conventional means. Have you had a difficult time defining the kinds of customers that use your product? Are you having trouble forecasting seemingly random fluctuations in demand? Has it been difficult to understand why sometimes customers buy certain items together and other times they don’t? Would you like better insight into the customer experience but can’t get them to fill out surveys? 

There are all situations where AI might help. Essentially, if you are having trouble understanding something without our human bias, an ethical AI approach may serve you well.

Find a Value Add

Like any new tool, it doesn’t make sense to implement an AI solution just for the sake of implementing it. There needs to be a goal in order for the implementation to be successful. If your data isn’t robust enough to support a solution, or if you don’t know what problem you’re trying to solve, then an AI solution may not be for you.

Try considering something about your customers that you want to know, and then think about what tools are available for you to solve it. AI is just one of many tools, and it should be used alongside other traditional marketing tactics. For example, if you’re doing a cart analysis, try analyzing it with simple descriptive analytics, and then move on to an AI solution. If you’re trying to track customer response to an experience, try giving exit interviews or response forms in addition to implementing emotion tracking software.

Also remember that your customer must benefit directly from the implementation as well. Does the AI help your customers make informed decisions? Will the AI inconvenience your customer? These are important questions to ask during implementation.

Use Data to Improve Your Product

All of your work with AI will be for nothing if you don’t accompany your implementation with clean, formatted, and summarized data. Your data should cover a representative sample of your customer base, should be cleaned to remove any errors from free text fields, and typically the numbers in your data should be normalized (ask your analysts!).

After implementing an AI solution, you will be able to gather insights. It’s important to use these insights to improve your product and your brand. Ultimately, AI is only a solution if insights gathered are being used to improve.

AI Marketing Tools

AI marketing tools are wonderful for delivering more relevant, personalized experiences for the customers and opening new opportunities for businesses.

Here are some of the most useful AI marketing tools that can be used by digital marketers, content writers, marketing managers to enhance their working processes.

  1. Chatbots

    Businesses frequently use chatbots in conjunction with more traditional methods of client communication, such as talk lines, email, and social media.
    Marketers often do the heavy lifting using chatbots that don’t use artificial intelligence (AI), which can be a headache.
    However, using AI-powered chatbots will reduce stress while also improving client service and sales—all without requiring a customer service representative.
    It’s important to note that the AI must be trained, typically through importing and organizing data. Tools like Drift and HubSpot can be extremely beneficial to a company’s operations.

  2. CRM Platforms

    You’re probably using AI without even knowing it. Customer relationship management (CRM) software system is employed by businesses to act with and build relationships with prospects and customers.
    When it involves selecting the proper CRM for your company, there are many aspects to think about. For instance, what is the proportion of the price and if it’s all of the options and tools your firm wants.
    The advantages of a CRM system are useful to salespeople, marketing teams, customer service specialists, and anybody in a team working with customer leads.
    There’s the likelihood that the CRM and automation platform you are utilizing already has AI-powered functions or the opportunity to integrate AI-powered solutions directly.

  3. Copywriting Tools

    Jarvis AI is an AI copywriting tool. AI can be a powerful tool when it comes to content creation. The functionality of this tool is very simple.
    Jarvis AI can write high-quality copy or content with extremely little input from the user. for each 3-4 words you sort, Jarvis can provide you with 1-3 paragraphs.
    The tool has several powerful copywriting options, however, they’re well prepackaged to prevent them from feeling overwhelming. The options area is organized in a straightforward, easy manner. Any business owner will notice what they desire with no problem!
    AI copywriting is the method of exploiting AI to put in writing content for you. Jarvis AI could be a forerunner of this sort of app because they simply outperform the competition.

  4. MoodMe

    MoodMe provides insights and experiences for the emotion economy with face AI & AR
    Offering a wide variety of products that detect users’ emotions, MoodMe represents a powerful tool which can:

    1. analyze the customer journey
    2. help companies get insights about its workers
    3. provide opportunities for various types of sectorsAnd the fun does not stop here, MoodMe does that while at the same time complying to ethics and respecting your privacy. It does NOT save your personal information.
  5. Phrasee

    Another AI-powered language tool social media marketers can greatly benefit from is Phrasee.
    This tool optimizes email subject lines to provide brands with extra opens, clicks, and conversions.

These tools among other nice AI applications will be extremely beneficial to the businesses, it’s simply the matter of finding the proper combination. if used correctly, AI unlocks brands’ online performance and capabilities antecedently not possible.

AI Data Marketing
Data driven marketing

Getting Started with Ethical AI

When it comes to data operationalization and AI ethics, it is super hard to do it correctly. A lot of input is necessary from higher-ranking members of the organization. Though adopting them will enable companies to manage operations efficiently and build a high level of trust. With ethical and secure tools like MoodMe and other leading companies in this space, AI is well on its way to providing people the tools and resources they need to make better products and experiences across countless industries. How will AI support your company’s future?

Similar Posts