MoodMe Ethical Code
MoodMe Belgium SRL is committed to the responsible development and deployment of Face AI and Emotion AI technologies. This Ethical Code reflects our approach to innovation, grounded in privacy-first principles, respect for human rights, and alignment with global regulatory frameworks, including the General Data Protection Regulation (GDPR) and the European Union Artificial Intelligence Act.
As a provider of Face AI and Emotion AI, and in relation to our customers:
01 Impartiality
We develop systems that do not discriminate based on race, ethnicity, gender, religion, age, or other protected characteristics.
02 Transparency
We provide clear information on how our systems operate, including capabilities and limitations.
03 Accountability
We take responsibility for the impact of our technology and work with customers to mitigate risks and protect fundamental rights.
04 Privacy by Architecture
Facial data is processed in real time on-device and is never stored in the cloud.
05 Edge-Native Intelligence
All core processing occurs locally, eliminating the need for centralized data collection.
06 Data Protection
We process data lawfully and in line with global privacy standards, including GDPR.
07 Responsible Use
Our technology is not designed for surveillance, manipulation, or exploitation.
08 Sustainable Development
We build efficient systems that reduce reliance on energy-intensive infrastructure.
09 Continuous Improvement
We continuously improve accuracy, fairness, and reliability.
10 Compliance
We comply with applicable laws, including GDPR and the EU AI Act.
11 Human Rights
We respect privacy, dignity, and individual autonomy.
12 Ethical Governance
We maintain internal practices to ensure responsible development and use.
MoodMe is equally committed to ensuring that Face AI and Emotion AI are applied responsibly. Our technology is intended to enhance user experiences and provide contextual understanding, not to enable surveillance, profiling, or manipulation. We expect our customers and partners to use our systems in accordance with applicable laws and ethical standards, including transparency toward end users and respect for consent where required. We do not knowingly support applications that conflict with these principles.
Our commitment extends beyond technology to how we operate as a company. MoodMe promotes a work environment based on respect, inclusion, and equal opportunity, free from discrimination or harassment. We are dedicated to protecting personal data and confidential information in accordance with legal requirements and industry best practices, recognizing privacy as a fundamental right. We also seek to minimize the environmental impact of our activities, and our edge-based approach contributes to reduced reliance on large-scale cloud infrastructure and associated resource consumption.
We conduct our business with integrity, transparency, and accountability. Employees and collaborators are expected to act in the best interest of the company and its stakeholders, avoiding conflicts of interest and upholding high ethical standards in all activities. Where misuse of our technology is identified, we take appropriate action, including restricting access or terminating services when necessary.
MoodMe is committed to continuous improvement. We regularly evaluate and refine our Face AI and Emotion AI systems to enhance fairness, accuracy, and reliability, and to remain aligned with evolving regulatory and societal expectations. Compliance with applicable laws and regulations is a fundamental aspect of our operations, and we actively support our customers in deploying our technology in a lawful and responsible manner.
Through this Ethical Code, MoodMe affirms its commitment to advancing Face AI and Emotion AI in a way that prioritizes privacy, responsibility, and human dignity. Our approach reflects a deliberate effort to ensure that technological progress remains aligned with the values of the individuals and communities it serves.