Les Monstres de
Nina Ricci
A web-based Face AR campaign that let users generate monster selfies and share them across social media — no app download required.
Nina Ricci wanted to promote their "Luna Monsters" perfume collection to a young, mobile-first audience using Snapchat-style AR filters — but on the open web, eliminating the friction of an app download.
MoodMe deployed its Face AR SaaS on PUIG (Nina Ricci's parent company) infrastructure. Users generated their own "Monster" selfie directly in the browser and shared them with #FREETHEMONSTER on Instagram & Facebook, driving traffic to eTailers.
Face AR, Zero Friction
No app install. No QR code. Users simply opened a link, activated their camera, and became a monster in seconds. The entire experience ran in-browser using MoodMe's real-time face tracking technology.
Global Reach
The campaign launched in 2018 and rolled out across five markets, connecting with young audiences where they already were — on the mobile web.
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